Brittany Hoekstra - January  13, 2022

The global eco-wakening: how consumers are driving sustainability  

In a recent study, it was found that 66% of all consumers, and 75% of millennials, said they consider sustainability when making a purchase. 

The main reason for this is the negative impact of climate change. The global climate is continuously changing due to our human activities, though some natural phenomena are responsible, but it is ignorable. In recent years, public choice is turning around to eco-friendly and sustainable products and services. People are now tending to purchase products that are made with environmentally friendly raw materials. Besides, the percentage of reused recycled products throughout the world is increasing continuously in order to minimize the carbon footprint in the environment.

Why carbon offsetting is important? 

First we have to understand carbon footprint. Carbon footprint can be defined as the entire amount of greenhouse gases, such as carbon dioxide, methane, and nitrous oxides, etc, which are released to the environment by our activities. According to the data, the average person in Canada generates the equivalent of 14.2 tonnes of CO₂ in 2019. In comparison, Finland's average per-capita footprint is 9.7 tonnes, while the UK's is 8.5 tonnes, and in the United States, a person's average carbon footprint is 16 tons, one of the highest rates in the world.

Carbon offsetting helps to reduce the carbon footprint from the environment. A carbon offset is a reduction in greenhouse gas emissions by minimizing the human action on the environment or an increase in carbon storage through land restoration or tree planting that is used to counteract emissions that occur elsewhere. A carbon offset is created when an action avoids, decreases, or eliminates greenhouse gas emissions from the environment. Carbon offsets are generated through activities such as renewable energy, biogas, and forestry in emission reduction initiatives all around the world. Bringing sustainability and eco-friendly products has a dramatic impact on carbon offset generation.

Why shop online? 

Clothing or textile is a huge industry in the world and people enjoy testing different new products. However, it is not just about what you buy, but also about how you buy your product. All around the world, online shopping is getting famous, because it helps to carbon offsetting.

The number of products sent to clients has the potential to raise greenhouse gas emissions and pollute residential areas. A few delivery companies have made the move to more ecologically friendly transportation methods. Green Courier, for example, uses electric delivery cars and bikes for last-mile delivery to consumers, making it a more environmentally-friendly choice.

With delivery vehicles delivering more products to as many customers as possible, online shopping may be more sustainable. According to studies, e-commerce delivery uses less energy and emits fewer carbon emissions than traditional retail. Customers' carbon footprints can be decreased when shops provide environmentally friendly delivery choices. When it comes to online shopping, the packaging is often a warning sign. Many online customers, understandably, are worried about the environmental impact of excessive packing. This sector has improved, as companies are increasingly opting for less packing and using recyclable cardboard boxes and eco-friendly bubble wrap.

Clothing industry and eco-friendly clothing

The textile industry's harmful environmental impact is undeniable. Toxic chemicals and microplastics pollute rivers all over the world, from the exploitation of raw materials harming biodiversity to overproduction resulting in millions of tonnes of textile waste.

The textile industry is a substantial user of both water and fuel (energy required for electric power, steam, and transportation). Textile usage per capita is around 20 kilograms per year, and it is steadily growing. The "embodied energy" in a fabric, which includes all of the energy consumed at each step of the process to generate that fabric, is used to calculate the carbon footprint in the textile business. To calculate the embodied energy of any fabric, add all of the production stages from fiber to finished product. The carbon footprint of different fibers varies greatly depending on the type of fiber used.

Eco-friendly clothing and sustainable clothing can reduce the carbon footprint of the environment. The swimwear market has a huge market value and in 2018, the worldwide swimwear market was worth USD 18.9 billion. People who engage in water-based activities such as swimming and bathing frequently wear swimwear. Bringing sustainability in the swimwear industry can massively help to enhance carbon offsetting. Clothing that is manufactured in a way that protects and maintains the environment for future generations is known as sustainable or eco-friendly fashion. Sustainable fashion is a trend and a process that aims to improve the ecological integrity and social justice of fashion goods and the fashion sector as a whole. Fashion fabrics and products are only one aspect of a sustainable fashion strategy

Swimwear and eco-friendly swimwear practicing

Swimwear has emerged in recent years as a severe environmental opponent, with a variety of evidence indicating that garment manufacture has a huge influence on the ecology. Swimwear, which is traditionally made of synthetic materials such as nylon and polyester, not only emits a significant amount of carbon but also contributes to the rising quantity of non-biodegradable objects in our landfills and seas. Whereas most clothes can be made from natural fabrics such as organic cotton and linens, swimwear designers confront significant problems in developing textiles that are both water-resistant and environmentally acceptable. Thankfully, there are also plenty of brands dedicated to this cause, with several independent labels and even some high-street retailers launching sustainable swimwear lines. HOEKEY Swimwear is one of the best sustainable swimwear producing brands, which provide you a quality product with maximum satisfaction and that have no impact on the environment.

Using this eco-friendly swimwear you can play a vital role to reduce the carbon footprint on the environment and carbon offsetting.

Swimwear is a must-have for summer, but your ordinary bikini is also one of the biggest offenders when it comes to chemical pollution, which is why sustainable swimwear is one of the most searched-for fashion phrases in the world right now.

The majority of swimwear sold on the high street is made of synthetic fibers derived from petrochemicals. This implies that a swimsuit or pair of swim shorts has a significant carbon impact.

Many businesses use recycled materials like fishing nets and plastic bottles to make swimwear, bikinis, board shorts, and trunks. For example, HOEKEY swimwear uses recycled materials to produce swimsuits for you that give you comfort and make you sexier.

Purchasing for swimwear has always been a minefield, to put it mildly. Swimwear shopping is famously irritating, whether it's because you can't find the proper size for your form or you've had enough of wading through a sea of see-through materials. Finding swimwear that is fashionable, sustainable, as well as sexy, responsibly constructed is possibly the most difficult aspect of the entire procedure.

Serious environmental pollution is caused by the drilling actions for petrochemicals, said Brittany Hoekstra, who is the founder of HOEKEY a sustainable swimwear brand in Canada. Besides, most normal swimwear is made in places of the world where modern slavery is rampant and environmental safeguards are lacking, resulting in hazardous dyestuffs being spilled into local water sources.

So, what exactly is sustainable swimwear, and how does it vary from regular swimsuits, trunks, and bikinis?

Unlike ordinary swimwear, sustainable swimwear is created using low-impact materials by people who are paid fairly and work in safe environments. Sustainable swimwear is made by Econyl (nylon that has been produced from plastic garbage found in the ocean) is one of the main materials that make this feasible. There is no environmental impact of this type of swimwear and these are biodegradable. After the end of the life cycle, there is no environmental pollution created by these types of products. These adaptable and ethical businesses are making a stir with everything from mix and match bikinis to one-pieces and bodysuits. Synthetic fabrics derived from recycled plastics have become popular among ethical swimsuit makers. The material, which is made from fishing nets, plastic bottles, and even old carpets, not only recycles garbage but also actively combats climate change is used to produce this swimwear. Manufacturers claim that nylon has a 90% lower global warming effect than materials made from crude oil.

 Swimwear is one of those essentials that must fulfill a number of requirements. It must be comfy, attractive, and resistant to warping after a few washes. While it's tempting to stock up on new trendy bikini sets or flashy one-pieces every year when summer arrives, there's something to be said for supporting the best sustainable swimwear brands that create timeless, flattering, and ethically made pieces that will take you from the pool to the beach and back.

Though sustainable swimwear could be a little expensive than fast fashion swimwear, eco-friendly businesses decrease the need for virgin polymers in the production process, and their fabrics often last far longer. They also have other distinguishing characteristics, such as being carbon-free, utilizing biodegradable packaging materials, producing swimwear in small batches to decrease waste, and also making you sexier.

Why buy from HOEKEY?

We are HOEKEY Swimwear brand; bring eco-friendly, totally hand-crafted sexy looking swimwear for you!

 HOEKEY Swimwear is a sustainable swimwear company that strives hard to give back to charity and local communities by using recycled fibers and adopting circular or zero-waste techniques. Sustainability is always at the heart of everything else we do at HOEKEY Swimwear, and it continues to be a primary focus in all of our business operations.

We put our hearts and souls into designing high-quality swimwear that makes you feel not only sexiest, but also brings you comfort. We always keep in mind environmental safety and deliver you the most sustainable swimwear.

Every HOEKEY Swimwear purchase is made with the objective of making consumers feel their best on the outside and within. With the minimum environmental impact, we've designed a stylish bikini that will last and won't end up in a landfill just after a few months. The waste product does not have a droopy ass, a broken strap, or any other environmental concerns. We design totally hand-crafted swimwear, and we collect raw materials from high-quality recycled fabrics. Being eco-friendly our swimsuits are comfortable and pilling, chlorine, UV, and sunscreen resistant.

We designed a swimwear collection that was centered on simple yet sexy designs, even when being handcrafted and created from the most luxurious and high-quality recycled materials available.

We provide carbon offset swimwear for purchase and we always work with customers who participate in carbon offset programs.

All of your orders are packaged with biodegradable materials and include a recycled thank you note. To save waste and since too many tags may be both inconvenient and wasteful, we aim to avoid using too many bags, tags, and labels. As a result, each item only has one hangtag, which is also composed of recycled materials.

We understand that transitioning to sustainable swimwear raises a lot of issues for our company. We're not telling you all of this to brag, but rather to demonstrate that we're doing our part. It may not be everything we can achieve, but it's a start, and as our brand expands, we'll continue to improve, learn, and adapt.

We dedicate our minds and lives to developing swimwear that you will love for years to come, and we can't thank you enough for your continued support!

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